Why Your Business Is Not Showing on Google? – In today’s world, it is essential to be visible on the internet, and especially to be visible on search engines like Google if business wants to be successful. Specifically if customers are looking for products or services similar to what you offer, you ought to be among the first they find. However, several organisations experience problems with Google visibility which may be unhelpful and annoying. Here are some of the reasons why your business may not appear on this search engine: And how to overcome those problems.
1. Google My Business Listing Not Claimed
Probably the most likely reason that your business doesn’t show up in local search results is if you don’t have a GMB listing yet. GMB stands for Google My Business by which you can promote your business on Google for free through Search and Maps. If you didn’t create or verify your listing, the page will not be featured in local searches.
Solution: Verify your business on Google, it’s free and should incorporate the name of your business, address, phone number, and working hours. The verification of the Google My Business listing is done by going through Google’s verification process, which is generally confirming through mail received at the business location.
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2. Inaccurate Information
Having a GMB listing is beneficial but having a poor one will pull your visibility back because the information may be incomplete or contain errors. Google strives to showcase customers accurate and comprehensive data and inconsistencies may mislead both customers and search engines.
*Solution: GMB requires periodic check to verify that all details listed there are accurate and comprehensive. These should be; Categories, attributes, business descriptions, photos, and links to your business. Stability is the name of the game; ensure that all the entries reflect what you have on your website or other directories where you are listed.
3. Poor SEO Practices
Many people believe that SEO is important when it comes to ranking on Google. If you do not optimize your website, then the site you’ve created may rank low in the search engine. Such areas as keyword optimisation, site speed, and mobile-friendliness as well as the quality of the content also determines your SEO score.
Solution: Perform an SEO check of your website. Find out the keywords relevant to your business and be sure to use them organically throughout your content. Optimise site speed and check that your website is mobile responsive. First, create and distribute relevant quality content to your visitors to keep them checking in every now and then.
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4. Limited Online Presence
Google prefers companies that have great camp on the internet. For instance, if you business does not appear in social networks or on the online directories which many people use to find businesses such as yours, your business will not feature in the search results.
Solution: Socially adopt your business by logging onto the social-network sites and posting your business on the sites where your target market can be found as wells as listing your business on the sites and directories that are popular with your target customer base. Engage in forums of your line of business and think of getting guest writing opportunities to a new audience.
5. Poor Image or Negative word of mouth
Several sources show that customer reviews are an important factor of how Google ranks businesses. Keyword: Negative Reviews: A large amount of negative or low ranking reviews can be problematic for your standing.
Solution: Follow up on what people are posting about your business – reviews too have a section where you can answer the customer. Press customers to write good things about your business. Meeting customer complaints or whenever there are any problems that need reporting, ensure that this is done professionally, showing that much attention is given to customers.
6. No or Poor Quality Backlinks
This meant that back links, or links from other websites to your own, were going to be a major factor in any considerations of SEO. Having few or bad quality backlinks may be a problem if your business aims to achieve top rankings in the search engine results.
Solution: Special emphasis should be put on the acquisition of quality backlinks based on cooperation and content marketing. Post messages on BlogSpot sites or interest forums and advertise for guest blogging or other feature write-ups. Make sure the content of your website, or site itself, is mentioned in articles, blogs and directories.
7. Not Using Local SEO Tactics
Local SEO strategies are crucial for any local businesses. If you have not made the necessary adjustment to your website this will make it hard for it to rank in the local search results.
Solution: Use local keywords in your website particularly your town or city name. Develop localized content, although it may be beneficial to construct localised landing sites if you cover two or more regions. Also, make sure that your NAP which stand for Name, Address, Phone Number is consistent.
8. Recent changes made to Google algorithm
Google responds to changes in consumer behaviors by changing its search engine algorithms often to affect business rankings. If your visibility has been getting lower recently, it might be because of these changes.
Solution: To do this, you need to keep track of Google’s updates to its algorithm and modify your SEO practices thereby. Continuously adjust your web site and content to reflect ‘best practices’ in order to retain and improve its position.
Conclusion
It may only take a few seconds to determine that this business is not at all present on Google and figuring out the causes is imperative. By updating your Google My Business listing and fine tuning your SEO strategies, there are a few things you could do in order to increase your presence. Goods and services resulting from these strategies will shift your business to more peering look for by customers, giving you a better chance of appearing in search results.
