Where Luxury Meets Design
Luxury Homes by Sussanne Khan – Have you ever questioned yourself how much money it is to hire a high-end celebrity interior designer in India? During a candid interview, acclaimed interior designer and founder of The Charcoal Project Sussanne Khan pulled back the veil of her fee structure and the motivating story that took her to the top of the luxury design industry.
Flat-Fee Model: Transparent and Commission-Free
The pricing model of Sussanne Khan is a simple, flat-rate pricing, i.e. the designer charges [?]1,200 to [?]2,000 per square foot. Notably, there are no commission fees on any purchases that the client makes.
Indicative cost: A 2,000 sq ft apartment would cost [?]24 lakh to [?]40 lakh depending on the materials that are used, location, and the total budget.
Table of Contents
Cost Analysis: Mumbai Luxury Home.
In perspective, we can take a 1,500 sq ft luxury apartment in Mumbai. An average client at Sussanne will get a design fee that ranges between 25 lakh and 30 lakh- a precise number that matches with the publicly stated numbers.
Payment Process: A Step-by-Step Approach
The payment scheme used by Sussanne makes it clear and trustful at every level:
30% Upfront – This is a one time payment, after which no design work can commence.
Material Arrangement – After the design is complete, the next phase that is paid is the procurement of materials.
Room-by-Room Workflows – The project will be completed in phases and will make the most of creativity and involvement of the clients.
From Criticism to Credibility: The Path Behind the Price Tag
The Charcoal Project: A Bold Launch
Sussanne created The Charcoal Project, the first conceptual home store in India, in 2011 (not to be confused with the standard furniture shops). During the period, she experienced a lot of doubt; some ignored her as another celebrity interior designer without understanding her passions and dreams.
The First Big Break
The first milestone of her life was an early one as at the age of 21, she secured a commission of a complete apartment that generated [?]2 lakh. This project gave her a push at the time she still worked at home and used word of mouth.
Financial Challenges and Family Support
She was not good in finance, in spite of her creativity. Sussanne admits that she lacked a math brain and she was guided by her brother-in-law to work when it comes to working with numbers and budgeting.
Reinvention and Resilience: Business Strategy in Action
The focus on Balance and Reinvestment.
Balance and constant reinvestment have been a core element in the case of Sussanne. In the last 14 years, she has redecorated her shop five times in the past ten years alone in order to make it new and exciting. Money comes and goes, but balance, she points out, is important.
Elnaaz Norouzi Shines at Lakmé Fashion Week
Local Production: Making Made in India.
As a great supporter of local craftsmanship, Sussanne relocated all production to Maharashtra over the recent years. Her ambition is high: at one time she wants to bring manufacturing under a single roof by establishing her own factory, but she reminds that it would take a lot of capital.
Pandemic Pivot: Adaptive Strategy During COVID-19
Sussanne was strategically flexible when the COVID-19 pandemic struck. She had reduced her physical presence, renting the top floor of her store to a sports retail giant, and had reverted to sustainable growth by smaller operations and future expansions.
The Evolution into a Legacy: Where She is today.
Looking back on her career of unpaid internships, single room designs to the manager of a well-established design enterprise, Sussanne Khan has established a legacy of excellent design and business sustainability. She has a clear pricing and client-first policy which is so high in the interior design industry.
Summary: Design That Speaks.
When it comes to high-end interior designer, the charges of Sussanne Khan may seem high, but they encompass not only high quality work but also transparency, calculated business approach, and an uncompromising adherence to quality. It is not just a tale of design but a tale of evolving, adapting and creating a legacy.
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